FOR A GREEN INDUSTRY IN QUEBEC
Audiovisual productions have a significant environmental impact. According to Ecoprod, a feature film generates an average of 1,000 tonnes of CO2 equivalent. Yet, despite these figures, until now there has been no specific program for ecoresponsible filming in Quebec. That’s why the committed partners of Rolling Green have identified synergies that will enable them to work together to accelerate the deployment of an eco-responsible production approach in Quebec.
The Rolling Green action plan was initiated by the Quebec Film and Television Council (QFTC), the Conseil québécois des événements écoresponsables and Quebecor through its subsidiaries MELS and TVA.
Created two years ago, The Rolling Green program, with its many partners, has taken on the mission of supporting Quebec’s audiovisual production industry in the ecological transition process, by developing facilitating tools, awareness-raising training courses and accreditations to reward efforts.
The main objectives are the following:
- Reduce the ecological footprint of Quebec’s audiovisual production sector.
- Stimulate local benefits and increase the socio-economic and cultural advantages of audiovisual productions.
- Reduce energy and natural resource consumption.
- Reduce the amount of waste produced by recovering and recycling it.
- Promote local and responsible purchasing and encourage sustainable transport and good travel management.
- Support the development of knowledge and the sharing of expertise within the industry.
- Reinforcing the industry’s competitiveness in Quebec
- Creating value for the local community
- Achieving cost savings
- Mobilizing employees
- Attracting foreign productions to Quebec studios
Rolling Green aims to provide the audiovisual production community with the tools it needs to go green, and do so by adopting internal eco-practices in both its activities and organizational operations.
The activities we conduct are evaluated not only to increase the ecological impact, but also to enhance the social, economic, local and solidarity-based impacts. When we need to go to conferences or performances, we evaluate the following possibilities in order:
- Participation via vidéoconférence
- Travel by active transportation
- By public transport
- By carpool
- Solo car as a last option
We prefer to hold our meetings in places accessible by public transport. In the QFTC offices, washable dishes are standard.
The accreditation Rolling Green is managed by a local non-profit organization with responsible certifications: responsible event management practices BNQ 9700-253. Its offices are certified ICI on recycle + by RECYC-QUÉBEC. CQEER also has a policy on digital sobriety to reduce its environmental footprint in relation to the growing use of digital technology in our activities.
Number of trees planted
To celebrate the 1st anniversary of Rolling Green and to pursue our commitment to a greener and more sustainable industry, 100 trees will be planted for the 20 productions already accredited in 2021-2022 and we are committed to pursue this action for each of the productions that will follow in the next year, at a rate of 5 trees per production.
Director, Secretariat of the Audiovisual Cluster ad interim (QFTC)
Project Manager, Rolling Green (QFTC)
Project Coordinator, Rolling Green (QFTC)
Project Manager, Performing Arts and Eco-responsible Filming (CQEER)