– Thursday, 29 june 2023 

Bell Media is partnering as a Federating partner with the Rolling Green program, managed by the Quebec Film and Television Council (QFTC). Since its launch in April 2021, this program aims to raise awareness and encourage Quebec audiovisual productions to adopt ecological practices and reduce their environmental impact on film sets. A three-level accreditation process (Commitment, Performance and Excellence) is offered to recognize and promote eco-responsible initiatives on film sets enabling several productions to obtain their eco-responsibility certification and stand out in the industry.

Bell Media is committed to taking eco-responsible actions during audiovisual productions. As part of this commitment, Bell Media will participate in committees dealing with priority issues, and will contribute to the creation of the necessary tools for the development of the Rolling Green program. They will promote the program to their network of producers, encouraging them to adopt environmentally-friendly practices and raising awareness of the program’s objectives.

Bell Media is proud to be part of this essential process to change production practices for the better and build a sustainable and more prosperous future. This initiative, combined with our current commitment, demonstrates our willingness to pursue change within our industry.”

– Suzane Landry, Vice-President, Content Development, Programming and Information, Bell Media

For its part, the QFTC is fully committed to making every effort to enable Bell Media to benefit from strategic alliances with other partners in the Rolling Green program. In addition, the QFTC will keep Bell Media informed of new practices, by sharing the results of studies and statistics related to the Rolling Green program.

“We are grateful for Bell Media’s commitment to support the Rolling Green program. By encouraging the audiovisual industry to adopt green practices, you are playing a key role in promoting a more sustainable future in Quebec. The transition to green practices in this industry is an ambitious goal, but crucial to promoting sustainability and environmental awareness.”

– Christine Maestracci, President and Chief Executive Officer of the Quebec Film and Television Council, the coordinating organization for the Rolling Green program.

About Rolling Green

About Rolling Green

Launched in April 2021, Rolling Green is the program dedicated to eco-responsible audiovisual production in Quebec. Its goal is to facilitate the adoption of eco-responsible actions during audiovisual and film productions by providing tools, support and resources to all industry players.

Rolling Green benefits from the support of its Founding Partners, QFTC, CQEER and Québecor; its Activating Partner, Telefilm Canada; its Training Partner, L’inis; its Federating Partners, Bell Media, MELS, TVA, Netflix, Radio-Canada and the City of Montreal, its Driving partners, the École Supérieure ATM of the Cégep de Jonquière and RBC, and its Uniting partners, the Association québécoise de la production médiatique (AQPM), Second Harvest and the Alliance des femmes des industries créatives (Allia).

The program also relies on the support of its green ambassadors: the Alliance québécoise des techniciens et techniciennes de l’image et du son (AQTIS) – section locale 514 AIEST, the Association des Réalisateurs et Réalisatrices du Québec (ARRQ) and the Directors Guild of Canada (DGC), and the Fonds Indépendants des Médias.

→ Learn more about Rolling Green : https://ontournevert.com/en/https-ontournevert-com-en-about/

→ Learn more about Bell Media : https://www.bellmedia.ca/

More information

Viviane Agostino
Marketing and Communication Advisor
514 814-3201