Our mission
Launched in 2021, the Rolling Green program was created by the Quebec Film and Television Council (QFTC), Quebecor, and the Conseil des événements écoresponsables.
The program is led by the QFTC. Supported by its partners, it aims to raise awareness, equip, and train all players in Quebec’s audiovisual industry. Rolling Green offers resources, training, and facilitation tools, as well as accreditation recognizing the efforts and mobilization of production teams.
Rolling Green aims to meet some of the sustainable develpment goals defined by the United Nations.
WHY TAKE ACTION ?
The audiovisual industry emits a considerable amount of greenhouse gases through the production, distribution, and broadcasting of works. Several studies conducted in recent years have revealed that this is a highly polluting sector, requiring the rapid implementation of more environmentally friendly measures.
Learn more:
– Estimation of the sector’s carbon footprint, Telefilm Canada, 2023
– Rolling Green study, 2022-2023: Calculation of the carbon footprint of a Quebec feature film (only available in French)
– Study on the impact of eco-production, Écoprod 2023-2024 (only available in French)
OUR COMMITMENTS
Number of trees planted
The QFTC continues its commitment and that of the industry by making an annual donation to Carbone Boréal, a research organization at the Université du Québec à Chicoutimi (UQAC). These donations contribute to the planting of forest trees in Quebec and CO2 sequestration.
As an extension of our commitment and in order to offset our GHG emissions that could not be reduced during the year, the team makes a donation for each Rolling Green-certified production.
Since the launch of the Rolling Green program, the QFTC has participated in the planting of 645 trees, thereby sequestering 90 tons of CO2 equivalent.

